Participate as a Venue

*Deadline to submit your listing for October 2022 is Wednesday, September 28 by midnight.

First Friday is an exciting monthly event that continues to grow and change. Each month more people discover the many creative venues throughout Santa Cruz, and even more return to experience First Friday again and again.

We encourage new venues to participate and have established the following 1-2-3 Guide to Getting Started as well as tips to help you get the most out of the event.

Getting Started as a First Friday Venue

We’ve tried to streamline the process and make it easy for venues to participate. Follow the step-by step instructions below. If you have any questions please feel free to contact us.

1- Register

Create an account. You will be prompted to create a username and password for your account. Make sure to use a log in and password you will remember. You will be asked to enter it a few times at first. You’ll use this log in to edit your venue profile, update your events and manage your account.

2- Buy Credits

Manage your account and purchase credits securely on Paypal. Venue participation costs $50 per month, $250 for 6 consecutive months, or $500 for a full consecutive year. Once you purchase credits you will be able to set up your venue profile and submit events. 

3- Edit your Venue profile

Log in and update your Venue Profile. This is where you enter information about your venue. This information will only change when you decide to change it. This is also where you enter your event information each month.

4- Find an Artist

Artists are the core of First Friday. If you already have an artist or artists on board, great! If you are looking for an artist, let us direct you to the First Friday Artist Registry. You can search by medium, or just browse the incredible talent. The Registry allows you to contact the artist directly through the site.

5- Submit Event

Log in to your Venue Profile and add your upcoming event. After submitting it is recommended that you log out and look at your event listing to make sure it appears how you would like it to. 

Tips For Venues

Rotating Exhibition of Art

This is an Art Tour, and people are out to experience art. Ideally you’ll feature a new Artist or show for each month. Some venues have a longer rotation (6-8 weeks), which is fine, but chances are the second month of the same show won’t be as popular. Do what you can keep it fresh.

Make it an Event

Have fun with it! First Friday is a party. Make sure your featured artist will be there, if possible. Bring in a band, have some libations. Be creative.

Be Patient

If you are a new venue, don’t give up. Sometimes it takes several tries to create a scene. Be persistent and consistent.

Don’t Be Late

The earlier you submit your event, the more we will be able to promote it in advance and the more people will hear about it.