First Friday Santa Cruz

Venue Profile

Venue Profile

Ferrari Florist & Gardens

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Santa Cruz County's Premier Floral Design Company since 1946

Dave Ferrari opened Ferrari Florist in Downtown Santa Cruz on Pacific Avenue in 1946 just after World War II. At that time men were still the primary work force of America which included butchers, barbers, and florists. After returning from the war, Dave decided to open a flower business with his first sign on the building reading "Ferrari the Florist".

Today we are a modern floral design company with designers schooled in the latest trends and styles while continuing to support generations of families here in Santa Cruz County.

We still hand-select our flowers, plants and orchids from local sources with farm fresh product arriving every few days in our stores. We believe it's this passion for freshness that separates us from rest of the pack and likely why our company continues to stand the test of time. We thank you for your business and for recognizing the quality of our work we so enjoy sharing with you and your families.

Now with two floral boutiques to serve you; our beautiful 4k sq ft floral and garden store in Santa Cruz next to Patagonia & in Watsonville in the East Lake Village Center next to Fruition Brewing.

415 River Street
Santa Cruz, California 95060
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